Community - Matt Mecham

What a one year streak in Duolingo taught me about community gamification

The news last winter was pretty grim. Here in the UK, a new COVID variant was wreaking havoc. Days before Christmas, we were put into another lockdown. With non-essential shops and schools closed for the second time in a year, it's fair to say the outlook was bleak. After weeks

Community

Five community lessons from running with Zwift

I am a runner. Or perhaps a jogger. Does anyone know the delineation between them? Is it based on pace or effort? I digress. My running journeyI know you're short on time, so if you don't want to read my amazing journey of self-discovery and reflection, just skip to the

Community

Beyond the support desk

If your brand sells a product or service, the first thing that comes to mind as a benefit to building your community is support deflection. And it's easy to see why. It's something you can quickly calculate an ROI for. Let's say every 20 hits to a public question with

Community

Launching a new community requires purpose, value and emotion

One of the most commonly asked questions we get is how to ensure a new community launch is successful. You may think that if you have the right features with the correct configuration, success is guaranteed, but it requires more than that. Way back in the early 2000s when the

Community

Community is your competitive advantage

Moats have been used for centuries as a way to defend a building from potential attack. A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly,

Community

Do you have a community or an audience

I've said before that when I visit a new website, I often look for a link to their community. It's not uncommon for some brands to have a link to their Twitter account and Facebook page, with a hashtag they'd like you to use when discussing their products. That is